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NEW ZEALAND'S LEADING BUSINESS ADVISOR.
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Articles/Whitepapers
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Create Magic
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How Are You Doing?
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Steps to Success
Articles and Whitepapers
The following articles are in .PDF format and range in size from 13 to 2000 KB.
Adobe Acrobat is required
.
New
New Research Shows 20 Percent Drop in Word-of-Mouth
4 Rules for Enhancing Customer Experience
5 Steps to Creating a Great Customer Experience
6 Common Contact Center Mistakes
7 Questions About CRM Systems
7 Ways to Inspire
8 Email Marketing Tips
9 Essential Strategies to Improve Customer Experience
9 Steps to creating a great customer experience
10 Top tips to deliver customer service excellence
11 Ways to Ensure CRM Success
Are Customer Surveys Hogwash
Advocacy Drives Growth
A Good Review Is Worth Its Weight in Gold
An Opportunity in Chaos
Are We Really Taking Customer Service Seriously
As the world churns
Attitudes Toward Shopping
Attractring and keeping good customers
Aussie Host Executive Summary Release
B2B Customer Service Innovation
Bad service maintains the rage
Barnes and Noble Tops Customer Experience List
Becoming a Beloved Company
Blue Chip Investment in Customer Insight Just Not Delivering
Business Practices Affect Buying Habits
Centering Operations on the Customer
Clever Companies Insite
Companies, Listen Up!
Consumer Surveys
Continuous Customer Dialogues
CSBA Net Promoter Scores Sept08
Cult of the Customer
Customer Satisfaction Benchmarking
Customer Loyalty: But to Whom?
Customer Self Service
Customer Centric CRM
Customer Experience Management
Part 1
Customer Experience Management
Part 2
Customer Experience Management
Part 3
Customer Experience Management
Part 4
Customer Experience Playbook
Customer Information Access
Customer Process Management
Customer rage
Customer-Focused Self Service
Customer Recommendations Drive Business Success
Customer Satisfaction and Loyalty
Customer Segments Matter
Customers Three Biggest Complaints
Customers Are Sick of Service
Does your customer service measure up
Don't Keep U.S. Waiting
Don't resort to price cutting
Effective Relationship Marketing I
Effective Relationship Marketing II
Every Day I Stand the Queue
Finding Customer Clarity
Fire and Motion
1mb
First Impressions Make The Difference
Five Predictive Imperatives for Maximizing Customer Value
Five Steps to a Lean, Customer-Centric Service Organization
Flexible Working Can Benefit the Business and Staff
Formulating the Right Response
Four Components of the Successful Customer Experience
Four Customer Experience Core Competencies
From Insight to Action
GetHuman Survey into Telephone Answering
Give Customers More
Give it to me Now
Half of consumers abandon call centres
Help Price-Conscious Consumers Find the Value on Your Site
How to Avoid the Seven Sins of Live, Online Presentations
How to Tell Anyone Anything
Hype or Holy Grail
232kb
Ignorance Can Kill
207kb
I'm Taking My Business Elsewhere
In Pursuit of Delight
Irritation aggaravation and frustration
Is Customer Experience Relevant in a Recession?
It's About Them Not Us
It's Just to Hard
207kb
Kiwi businesses shift focus to customer
Leadership Trends
Lessons in Loyalty
Let customers choose
Love Thy Customer
Loyalty or Profitability
Loyalty Programmes
Loyalty Schemes Double in a Decade
Making the customer experience a reality
Match Customer Service Agents to Customers
Maximize Customer Insight to Achieve Your Goals
Measurements to Navigate By
Meet Expectations Before Trying to Exceed Them
Meeting Customer Expectations Will Prove Major Focus for Contact Centres in 2006
More Than One in Three People in Britain Would Recommend Their Bank to a Friend
Most businesses don’t have a clue what customers think
Motivation, How Do I Give It?
New Social Media Not Helping Sales
Not Fade Away
Nudge Your Customers
How to Optimize the Customer Experience
Optimising the Multi-Channel Agent Desktop
Perceptions of Customer Service In New Zealand
Psycholgy of Waiting Lines
Poor Customer Service Main Reason Why Customers Switch Service Providers
Powering Customers Onto the Agenda
Remove the Barriers to Customer Participation
Research Shows Customer Service Industry Acting to Improve
Performance and Reduce Staff Turnover
Retailers Choose Your Battles and Reap the Rewards
Retailers Get Higher Marks in Answering Emails
Salespeople Need to Prepare More
Seeker Experience Survey
Self-service Success Can Happen
Self-Service That Really Serves
Service Excellence
Is
Rocket Science!
Service Sells
Service woes undermine online transaction values
Shaping Strategy in a World of Constant Disruption
Silence is Not Golden: Customer Rage
Sony ROI Review
Sponsorship Rights
Study Finds Lower Churn Despite Decreasing Satisfaction
SuccessfullyManageCustomerFeedback
Tame the Two Headed Monster
The 10 Biggest Mistakes Entrepreneurs Make
The 6 laws of customer experience
The Customer Satisfaction Survey
The Face of Leadership
The impact of CRM and sales process
The Incumbent's Advantage
The Insider’s Guide to Great Customer Service on the Web
The Kiwi customer is always right—and often annoyed
The Loyalty Connection
The Three Es of CRM
Three Deadly sins of Customer Service
Too Much of a Good Thing
Tracking Customer Behavior
Transactional or Value-added Service?
Turning customer experiences into a competitive edge
Turn Your Satisfied Customers into Loyal Ones
UK companies best at turning customer intelligence into profit
Untold Suffering Seldom Is
Voice of Customer 2.0
Ways to Boost the Customer Experience
What customers look for in good service
What is a Free Customer Worth
Where is the Value
Winning on Service in an Uncertain Economy
Winning with customers
Want to Make More Sales
Who Cares?
Would you love to be your own customer
You Are What You Measure
You Want Customer Love? Then Talk to Them
You Think You're Great But
Your customers have the answers
top
If you would like Ian to speak at your next conference,
contact him at:
ian@ianbrooks.com.au
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HOME
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ABOUT IAN
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copyright © 2008 Dr Ian Brooks
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